Marketing Communications Strategy + Implementation
M. Hensley Consulting was engaged to launch HARF via regional media coverage and create a messaging framework (including reactive messaging) to be applied across all communications channels.
The soul of Houston was deeply impacted, and our team took great care to communicate not only the size of the need, but also the importance of the individuals, businesses and organizations that make up Houston’s creative community. After all, artists contribute significantly to the quality of life for residents, and they are uniquely able to help with the region’s recovery and healing process.
We worked quickly to define target audiences and develop a focused plan to reach them. This included providing counsel on community outreach; creating a messaging platform, press release and target media list; and conducting the media outreach. And because HARF was a collaborative effort of Houston’s arts services sector, we worked diligently to ensure all voices were heard and incorporated into the campaign.