Preventive medicine could have spared Pfizer its PR stumble

On November 9th, Pfizer and German company BioNTech announced their COVID-19 vaccine candidate was found so far to be more than 90 percent effective in preventing infection, making it the frontrunner in the global vaccine race. Pfizer’s stock price jumped nearly eight percent, hitting a 52-week high. (Moderna has since [...]

Airbnb delivers a masterclass in laying off employees with dignity

Layoffs are sometimes inevitable. Causing undue stress and instability doesn’t have to be. COVID-19 has changed the way we do most things these days, but few sectors have been impacted as much as the travel industry. Part of that recent fallout includes Airbnb laying off 1,900 employees, or twenty-five percent of [...]

Not the time for empty platitudes

This is a remarkable time. The killing of George Floyd has ignited an international movement, and more people than ever before are heeding the call to listen, to learn, to reflect and to take action with the potential to change the world. It’s hard to miss all the brands finding [...]

Eight universal truths in business communications

They say we should get used to a “new normal.” When we all come out of this — whatever that means — the world will be different. We will never go back to what was. During this unprecedented health and economic crisis, you’re thinking about your business communications differently. The [...]