The international marketing program was integral to the state’s overall economic development effort, which secured 65,626 new/retained jobs and $9.9 billion in public/private investment in the first few years of operation. This set the newly-formed economic development organization on a path to success and strategically positioned the state for a more prosperous future.

Priority Midland came to be known and recognized as a forum of community members at all levels working toward collective goals that would transform the city.

By the end of its inaugural year, Priority Midland ushered in significantly improved collaboration across taxing entity leadership, a marked reduction in siloed efforts, and increasing optimism among Midlanders about their city’s future as a world-class city for business and talent.

The launch was overwhelmingly successful, securing media coverage across all relevant outlets in the region, garnering several hundred thousand dollars in contributions, and granting them back out for the recovery and rebuilding of Houston’s arts and cultural community.